The artisan matrix, the in-depth knowledge of the body, the fusion of innovation and tradition, the continuous quest for quality: these are the elements that transformed a little corsetry laboratory founded by Ada Masotti in 1954 in Bologna (Italy), into La Perla, a market leader in the underwear and swimwear sectors. In the sixties, Albert Masotti, the son of the founder, after having graduated in Medicine, decided to completely dedicate himself to the family company and today is the president of La Perla. Alongside him is his wife Olga, first stylist of the swimwear fashion lines and today Supervisor of the La Perla Pret-a-Porter collection.

His daughter, Anna Masotti, who represents the third generation of the La Perla world, deals with the communication management of the company. In august 2007 the company has joined a strategic alliance with JH Partners, a San Francisco-based private equity firm established in 1986 and focused on investments growth-oriented middle-market consumer products and service companies, with a particular emphasis on luxury brands. La Perla Srl, celebrated its 50th year of trading in 2004, directs its production towards various market sectors, placing itself at the top end of the market and presenting them under a variety of brands.