Rede is recognised among the leading companies in the Italian hosiery industry. It was founded by Mario Re Depaolini in Parabiago in 1938 staring with the exclusive production of pantyhose. In the 1950's, Rede was among the first Italian companies to take the form of an innovative specialising in silk and cotton tights. In the years after World War II, the production was expanded to include men's and children's socks. With the introduction of modern looms during these years and the establishment of the first internal training school for hosiery manufacturers, production stretched to wool and nylon, always preserving the qualitative excellence. In the '60's Rede was technologically advanced with 60 Bentley looms driven by clockwork which could weave nylon yarn. With the demise of the founder in 1964, Carla Musazzi became the President of the Board of Directors of the company which already employed about 700 workers and produced over 5000 stockings every day. During this time, the employment of new fibres, such as stretch-nylon, were successfully experimented in the manufacturing of socks and tights.
In the '80's Rede started to manufacture Lycra pantyhose. Between the '90's and 2000, the company diversified its products by manufacturing tights for its retail trade and men's socks designed with both classic and trendy consumers in mind. It also started the production and promotion of underwear, t-shirts and men's and women's swimwear.
Mario Re Depaolini, founder of the company, starts his entrepreneurial activity after leaving the shoe industry in order to enter the productive field of women's hosiery.
Re Depaolini, at the age of 26, established the Rede factory in Parabiago with the co-operation of two or three workers. The first pair of pantyhose bearing the Rede brand officially are produced!!
After getting married, Carla Busazzi collaborated with Mario in the management of the company.
Re Depaolini established, along with the Legnano industrialist Mario Pansotti, the Alli-Assoindustria Alto Milanese, a local association for textile, mechanical and shoe entrepreneurs of the district. Alli represented 400 companies producing goods and providing services in the area north of Milan and employing more than 16,000 people.
The company became a specialised modern company. For the refined cotton and silk creations, Re Depaolini uses names recalling the adventurous life he had personally experienced: the sheerest tights are called "Heroic", and another item is called "Buracaba" after the Eritrean village where he had been a soldier.
The entrepreneur purchased new looms from foreign markets from both inside and outside Europe for which the technical department of the factory made small changes, thus improving the preparation of yarns and obtaining a unique final product with more and more innovative features. The internal training school for hosiery manufacturers is founded: one of the first Italian examples of permanent professional training. Besides the main operating base situated in Via Santa Maria in Parabiago, the company established two new companies: one for the twisting of synthetic fibres located in Garabiolo in the province of Varese, and a packaging company in Parabiago.
The company enters the foreign markets of Europe and the United States of America.
For the first time, Rede pantyhose began to be used in fashion shows.
Mario Re Depaolini patents the nylon elastic waistband.
The first advertising campaign is released. It contributed to the expansion of the Rede brand. Advertising continued to widely promote the company and its products throughout the '60's and '70's.
The factory installs 600 Bentley looms driven by clockwork to weave nylon yarns.
Carla Musazzi becomes President of the Board of Directors of the company after the premature demise of Mario Re Depaolini. The company she directed and already grown to a staff of 700.
The company successfully experiments in the use of new fibres for socks and tights, such as stretch-nylon and other innovative yarns and fabrics. Carla Mussazi's nephew, Ernesto Marazzini, joins the company. He is now the Managing Director.
The manufacturing of elastic Lycra pantyhose begins. In 1989 it reached a daily production output of up to 40,000 units.
Carla Musazzi founds in Parabiago the first historical-cultural museum of the district named after her. Besides promoting important events for the region, the museum hosts machines and historical implements employed in the production of shoes and hosiery.
President of the Republic, Francesco Cossiga, awards Carla Musazzi with the title of "Cavaliere del Lavoro".
'Shana' the first line for the retail trade is created.
For the first time Rede obtains the Oeko-text and ISO 9001 quality certifications, which are still valid today.
Rede enters the Australian market, which is still one of the main markets in which the company trades.
Creation of the men's socks brand 'Redepaolini' designed for customers who are conservative of fashion trends.
Carla Musazzi is awarded the Isambradi prize of the Province of Milan "for the extraordinary example entrepreneurship". Her grand-nephews Giovanni and Michele join the company where they presently fill posts of Sales Manager and Purchasing Manager respectively.
Creation of the men's socks brand 'Redeclass'. A very high quality brand designed for customers with classic taste. New product lines are introduced: swimwear (Redesport), t-shirts, and women's knitwear.
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